Web copy, artist brochure, and social copy
Caroline is a gorgeous, soulful painter who was looking for words to put to her work—on her website, in an artist's catalog, and on social media (Instagram).
I spent hours interviewing Caroline, asking penetrating questions about her process, what draws her to the canvas, what her relationship is with form and with light, and how she defines what she does.
From there I crafted the descriptions of her paintings, her “About” and “Coaching Services” pages, and her artist’s statement. With that archive of content, we generated a social media strategy together.